Send Data to CRM or Tools

Using Built-In Form Builders

The easiest way to pass attribution data is when the hidden fields are part of the same tool that will ultimately receive the data.

For example, if you use a built-in form builder from your CRM, CMS, or marketing platform (such as HubSpot Forms or Salesforce Web-to-Lead forms), the attribution data that AttributionHub inserts into hidden fields will usually flow into your system automatically.

This works because both the form and the data storage belong to the same platform. When you add hidden fields in the form builder, you’re typically mapping them to existing properties in that platform. As a result, when a visitor submits the form, the attribution data is captured and stored in the right place without any extra setup.

Using a 3rd Party Form Builder

If you use a 3rd party form builder (such as those provided by website builders, plugins, or standalone tools), you can still capture attribution data with AttributionHub.

When a visitor submits a form, AttributionHub automatically writes attribution details into the hidden fields you’ve added. From there, the data needs to be passed into your CRM, CMS, or other system.

Most 3rd party form builders already have built-in integrations or connectors that send form data to external tools. If you are already sending data from your form builder to your CRM, then you likely have this integration in place. In that case, all you need to do is update the integration to include the new hidden fields and map them to the correct properties in your CRM.

Because there are so many different form builders and integration methods, it’s not possible to provide detailed instructions for every variation. The key idea is always the same: ensure that the hidden fields are included in the data sent by the form builder, and that they are correctly mapped in your CRM or chosen destination.

Once this mapping is done, attribution data will flow alongside the rest of the form submission and appear in your CRM just like any other field.