General

What is AttributionHub?

AttributionHub is a client-side JavaScript tracking script that captures marketing attribution data and populates your forms with it. It tells you exactly which marketing channels, campaigns, and sources brought each lead to your site.

How is this different from Google Analytics?

Google Analytics tracks aggregate session data. AttributionHub connects attribution data to individual leads in your CRM. GA can tell you “500 visitors came from Google Ads.” AttributionHub tells you “This specific lead, John Smith, came from your Google Ads spring_sale campaign.”

Does AttributionHub replace my analytics platform?

No. AttributionHub complements your existing analytics by bridging the gap between anonymous traffic data and identified leads. Keep using GA4, Mixpanel, or your preferred analytics tool alongside AttributionHub.

How many channels does it support?

Over 20 channel groups, including Paid Search, Organic Search, Paid Social, Organic Social, Display, Email, SMS, Direct, Referral, AI Referral, and more. It recognizes 200+ search engines, 80+ social networks, and 18+ AI assistants.