Free UTM Builder
Create tracking URLs with UTM parameters
Campaign Details
Configure your UTM parameters
Generated URL
Your campaign tracking link
Ready to build your URL
Fill in the required fields to generate your campaign URL
UTM Best Practices
Follow these proven conventions to ensure consistent and reliable campaign tracking
Always Lowercase
UTM parameters are case-sensitive
facebookCorrectFacebookWrongUse Underscores
Spaces become ugly %20 in URLs. Use underscores (_) instead
spring_saleCorrectspring saleWrongBe Specific
Use precise source names instead of vague terms for better tracking
facebookSpecific platformsocialToo vagueKeep Names Short
Use concise, descriptive campaign names. Long names get truncated in analytics reports
External Links Only
Never use UTMs on internal links - it breaks attribution
Required Parameters
Always include source, medium, and campaign for proper tracking
UTM Parameters Explained
Understand what each parameter does and when to use it
Required Parameters
Campaign Source
Where the traffic is coming from - the referrer or source of your traffic.
Campaign Medium
The marketing medium - how you're reaching your audience.
Campaign Name
The specific campaign name to identify your marketing initiative.
Optional Parameters
Campaign Term
Keywords for paid search campaigns. Helps track which keywords drove traffic.
Campaign Content
Differentiates similar content or links within the same campaign. Perfect for A/B testing.
Campaign ID
Unique identifier for your campaign. Useful for connecting to other systems.