The easiest way to pass attribution data is when the hidden fields are part of the same tool that will ultimately receive the data.

For example, if you use a built-in form builder from your CRM, CMS, or marketing platform (such as HubSpot Forms or Salesforce Web-to-Lead forms), the attribution data that AttributionHub inserts into hidden fields will usually flow into your system automatically.

This works because both the form and the data storage belong to the same platform. When you add hidden fields in the form builder, you’re typically mapping them to existing properties in that platform. As a result, when a visitor submits the form, the attribution data is captured and stored in the right place without any extra setup.