Not all visitors arrive with UTMs. AttributionHub also detects organic and direct traffic automatically.

Organic Traffic

Organic means unpaid visits from search engines.

• If someone searches for your brand on Google and clicks a result → counted as organic/google.
• Works for Google, Bing, Yahoo, DuckDuckGo, and other major search engines.

No UTMs required. AttributionHub detects the referrer automatically.

Direct Traffic

Direct means no referrer was found.
This happens when:

• Someone types your URL directly.
• A page is saved as a bookmark.
• A link was clicked from some apps (e.g., messengers, PDFs, some emails).

Note: In reports, this appears as direct / none.

Tip to Reduce “Direct” Overwrites

Sometimes traffic that should be tracked shows as “direct” because UTMs weren’t added. To minimize this:

• Always tag paid ads with UTMs.
• Tag links in emails, newsletters, or PDFs.
• For offline campaigns (posters, QR codes), always add UTMs.

This ensures cleaner attribution and fewer “mystery” visits.