Here are some terms you’ll see often in AttributionHub:

Attribution — Connecting a conversion (sign-up, purchase, lead) to the marketing channel or campaign that caused it.

First Touch — The first source that brought the visitor to your site (e.g., Google Search).

Last Touch — The source just before the visitor converted (e.g., Facebook Ad).

Multi-Touch Attribution — Credit shared across multiple touchpoints (first, middle, last).

UTM Parameters — Tags added to links (utm_source, utm_medium, utm_campaign, etc.) that tell AttributionHub where traffic comes from.

Session — A single visit to your website by a user.

Conversion — The action you want to track (form fill, sign-up, purchase).

Direct Traffic — Visits without a referrer or UTM (often typed URLs or bookmarks).

Organic Traffic — Free visits from search engines.

Referral — Traffic that comes from another website (e.g., a link on a blog or partner site).

Local Storage — A feature in the browser that lets AttributionHub save visitor data (like first touch and last touch) so it’s remembered across sessions until the visitor converts.